Primrosia is a design-led brand founded in 2019 by award-winning packaging designer Cate Holst. Primrosia brings beauty, thoughtfulness, and tranquility to everyday life through uniquely designed journals, art markers, and stylish stationery.

Primrosia is named after the parklands near our home and was created to finally give women creative tools that bring joy to their home and their lives. We strive to evoke a sense of comfort and positivity, many of our products are packaged in designs inspired by illustrated houses, gardens, and scenic destinations. Most of our products are packaged in recyclable card, an effort to reduce land waste.

Our stationary is unapologetically for the feminine. Primrosia’s women-focused brand blends elegance with functionality, offering practical and gift-worthy products. Primrosia was created to finally give women creative tools that bring joy to their home and their lives.

Every year we donate part of our profits to Ovarian Cancer research as it’s a cause close to our hearts.